gim·mick=trick or device intended to attract attention, publicit
TJKCB(2024-10-12 15:31:41)评论(0)
gim·mick
[?ɡimik]
noun
a trick or device intended to attract attention, publicity, or business:
"it is not so much a program to improve services as a gimmick to gain votes" · "sales gimmicks such as free trips" · "it's foolish to dismiss it as nothing more than a gimmick" · "a fundraising gimmick"
"I had just come from a gimmick that lasted until the early hours of the following day"
verb
US ENGLISH
alter or augment with an extra device or feature:
"it was using software that had been specially gimmicked to allow for easier surveillance" · "the elite superstars showed up in limousines or gimmicked cars"
WEBLearn the meaning of gimmick as a noun and a verb, with synonyms, examples, and word history. A gimmick is a device, scheme, or trick to control, attract, or deceive.
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved in…
WEBnoun. an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Synonyms: angle, ploy, ruse, plan, stunt. a …
WEBsomething that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: publicity gimmick
Founder & CEO at Gallantium | Helping employers to prevent poor mental health in the workplace.
These are of course all true, and ultimately the result of poor leadership and management. One of the main problems is that people are often promoted into management positions due to performing well at their core skills. This does not necessarily mean they'll be good managers which is another, often very different skill. On average it takes 10 years before newly promoted managers receive proper management training, and in the meantime... well they might easily be the ones leavers are escaping from.
"The pain-free way to get 1000 followers in 30 days."
"How to write content that gets 1000 likes every time!"
"How to become a certified LinkedIn Influencer!"
Listen, I'm not hating on any of these types of content but when I do click through to check out most of these, you know what I find?
Short-term tactics.
I've been writing online since 2015. On LinkedIn since 2019.
Most people who still have businesses or careers thanks to their online writing don't use short-term tactics.
Even if they do sometimes use "viral" tactics, behind that are "boring" plans and strategies that get them actual results -
more sales more referrals more invitations for paid speaking more inquiries about working with you more recruiters who think you might be a fit for the role they need to fill, etc.
Play the game that drives the results you want.
It's more sustainable and you will be a happier camper using LinkedIn.
Scientist (PI) | Creator & Speaker for Academia | ex-Stanford
(edited)
"How to write content that gets 1000 likes every time!" It's easy: Sharpen your thoughts and put it into a story. Choose words precisely. Make it snappy. Make it relatable. Make it deep and thought-provoking. Make it informative. Make it condensed. This is it
Pharma-Biotech Career Coach | Strategist ? Career Transitions, Pivots, MSL Excellence Med Affairs Exec ? Linkedin TopVoice ? HBR Advisory Council Join my >10K news subscribers!
100% agree! It takes consistency and time to get to know your audience. After that, you have to write what matters to them. You can’t gimmick this other than learning how to provide value to your network.
2 Replies2 Replies on Christine Ong, PharmD’s comment
Medical Communications Professional ? Speaker and Consultant on Professional Branding & Career Design ? Host of the Dr. Gertrude Nonterah YouTube Channel
Christine Ong, PharmD Gimmicks. That's the word I was looking for! These don't last.
Pharma-Biotech Career Coach | Strategist ? Career Transitions, Pivots, MSL Excellence Med Affairs Exec ? Linkedin TopVoice ? HBR Advisory Council Join my >10K news subscribers!
(edited)
Gertrude Nonterah, Ph.D. It’s funny you mentioned that. When I hear the word ‘hack’, it reminds me of it too. . . There is no shortcut, only innovation.
I rank product and service-based businesses online through content that converts visitors to instant, loyal leads. Content Writer & Manager for SEO Website Pages, LinkedIn & Twitter ?Contact me to get started.
100
Happy Saturday
1 Reply1 Comment on Oludare Victoria Ibukun’s comment
Medical Communications Professional ? Speaker and Consultant on Professional Branding & Career Design ? Host of the Dr. Gertrude Nonterah YouTube Channel
Daily Videos on Confidence, Mindset and Personal Development. Learn to Build Unshakeable Confidence as a High-Income Skill | PhD in Theoretical Physics ?
Sustainability ftw ! Short term hacks are exactly that Short term.
TJKCB