▲ 美国好市多将严格管制熟食区。
美式卖场好市多(Costco)部分门市熟食区因为不需会员资格也可购买,受到不少消费者喜爱。但美国好市多祭出更严格措施,4月8日起进入熟食区消费将要求出示会员卡。
综合CBS及《今日美国》等美媒,有美版PTT之称的Reddit好市多讨论区近期有许多网友上传卖场告示写道,「2024年4月8日起生效,购买熟食区商品需持有效好市多会员卡。您可以今天就加入,详情请洽会员柜台。」
美国好市多一片披萨1.99美元,热狗加汽水套餐更是只要1.5美元,是许多消费者的最爱。尽管2020年起就限制非会员使用,但由于部分门市熟食区设在卖场以外,好市多始终睁一只眼闭一只眼,因此仍有许多非会员消费者进入熟食区用餐。
不过,这份告示代表好市多下月起将更严格执法,推测是为吸引更多人购买会员资格,进而提高获利。而好市多在今年1月就推出新规,部分门市在入口处就要求扫描会员卡,以打击共享会员及非会员尾随进入的问题。
美国好市多基本会员年费为60美元,高级会员年费则为120美元,包括2%现金回馈奖励,去年光靠会费就赚进46亿美元,占总利润的73%。
针对现有政策是否会正式改变,好市多尚未回应美媒置评要求。但该公司去年开始要求使用自助结帐柜台需出示有照片的身分证件及会员卡,当时对此表示,「我们认为,非会员享有与会员相同的优惠与价格并不适当」。
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