VIDEO
苹果7日才发表最新iPad Pro型号,不料短短1天iPad Pro广告就发生争议,原因是苹果CEO库克(Tim
Cook)在X发布iPad Pro广告中,安排让油压机将乐器、喇叭、相机等包含“人类创造力”的东西压扁,最后变成一台iPad
Pro,视频与贴文一出,立刻引起许多网友与演艺名人挞伐。
库克在X发布iPad
Pro广告视频可以看见,一台油压机上放满了电唱机、喇叭、钢琴与吉他、电视、艺术品、颜料、电动游戏机、相机等,代表人类文化发展与创造的东西,这些东西在1分钟内全部被油压机压烂,最终变成苹果最新推出的史上最薄且功能强大的iPad
Pro。
尽管对于苹果而言,广告可能是想表达,未来听音乐或创作音乐、玩游戏、欣赏艺术、拍照或录影,不用再携带一大堆器材,只要一台iPad
Pro即可全部完成,然而对于正在担心AI(人工智能)威胁创意产业的创意工作者而言,广告只让这些人解读是科技发展正在破坏文化产业,让不少网友指责苹果缺乏敏感度。
▲新iPad Pro广告引起不少网友不满。(图/苹果YouTube)
库克贴出这支iPad Pro后火速遭到不少网友与名人挞伐,像是英国男星休葛兰(Hugh
Grant)就留言“这是把人类经历破坏殆尽,感谢硅谷”。美国女星洁丝汀(Justine
Bateman)也说“说实话,你们到底发生什么事情了”。
用户Takuta说,“当我看见乐器、相机等创作工具被摧毁时,我感觉十分难过,我认为创作者不会喜欢这个视频”。用户Judd
Baroff也说,“我无法确定,『肆意破坏这个世界上所有美好事物』,真的是你们想要的氛围?”
用户Yuval Kardov更说,“40年前,苹果1984
年发布那一个广告,作为反对反乌托邦未来的大胆声明,如今你们就是那个反乌托邦的未来,恭喜”。
用户Geoffrey
Miller更说,“这是我看过最残忍、最状况外的广告,(苹果)你们应该解雇所有行销人员,这个广告对你们的品牌来说简直是灾难”。
-->
`,
"script":[]
}
, "gg_rightside": {
"html":`
advertisement
advertisement
advertisement
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_duturandom": {
"html":`
`,
"script":[]
}
, "gg_square": {
"html":`
`,
"script":[]
}
, "gg_topbanner": {
"html":`
`,
"script":[]
}
, "gg_middlesquare": {
"html":`
`,
"script":[]
}
, "gg_dutu": {
"html":`
`,
"script":[]
}
, "gg_botline": {
"html":``,
"script":[]
}
, "gg_dututop": {
"html":`
`,
"script":[]
}
, "gg_shipintop": {
"html":`
`,
"script":[]
}
, "gg_inContent": {
"html":`
`,
"script":[]
}
, "gg_shipinrandom": {
"html":``,
"script":[]
}
, "gg_sideSticky": {
"html":`
`,
"script":[]
}
, "gg_bottombanner": {
"html":`
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_marquee": {
"html":`
`,
"script":[]
}
}
const adEnv={
"gg_header": {
"html":``,
"script":[{"type":"text/javascript","exec":` var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; var pbjs = pbjs || {}; pbjs.que = pbjs.que || []; `},{"type":"text/javascript","src":"https://adncdnend.azureedge.net/adn-hb/adn.wnx2.js","async":""},{"src":"https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js","async":"","data-ad-client":"ca-pub-7528949385909099"},{"type":"text/javascript","src":"https://adncdnend.azureedge.net/adn-video/WenxuecityPlayer.js","async":"async"}]
}
}
const wxcEnv = {
"base":{
"exe":[],
"src":[
{"src": "/news/js/recommendednews.js","defer":"true"},
{"src":"/js/wxcFunc.js","defer":"true"}
]
},
"func":{
"exe":[
//展示评论
'function showMoreComments(){let n = 10;for(let i=0;i
2){dom.hide();}}$("#showallcomment").show();$("#showlesscomment").hide();};hideComments();',
],
"src":[
//图片,搜索,QR code
{"src": "/news/js/view.js?v=05132024"},
//计数器
{"src":"//count.wenxuecity.com/service/count/script/do.php?type=news&id=125559126&n=0&out=jsval","defer":"true"},
]
}
}
function wxcCode(){
wxcEnv.base.exe.forEach(x=>{
let tag = buildAdcode(x);
document.head.append(tag);
})
wxcEnv.base.src.forEach(src => {
let tag = buildSrc(src)
document.head.append(tag);
});
wxcEnv.func.exe.forEach(x=>{
let tag = buildAdcode(x);
document.body.append(tag);
})
wxcEnv.func.src.forEach(src => {
let tag = buildSrc(src)
document.body.append(tag);
});
}
function adcode(){
let adkey = Object.keys(ads);
adkey.forEach(x=>{
let code = ads[x].html;
let div = document.getElementById(x);
if(div)div.innerHTML = code;
ads[x].script.forEach(s=>{
if(Object.keys(s).indexOf('src')===-1){
let tag = buildAdcode(s.exec);
document.body.append(tag);
}else{
let tag = buildSrc(s);
document.body.append(tag);
}
})
})
}
function baseCode(){
let baseKeys = Object.keys(adEnv);
baseKeys.forEach(x=>{
adEnv[x].script.forEach(s=>{
if(Object.keys(s).indexOf('src')===-1){
let tag = buildAdcode(s.exec);
document.head.append(tag);
}else{
let tag = buildSrc(s);
document.head.append(tag);
}
})
})
}
function buildAdcode(script){
let tag = document.createElement('script');
tag.innerHTML = script;
return tag;
}
function buildSrc(obj){
let keys = Object.keys(obj);
let tag = document.createElement("script");
keys.forEach(key=>{
tag.setAttribute(key, obj[key]);
})
return tag ;
}